9 key actions this quarter for better sales results
- 1. Analyse your sales patterns. Look at last year's sales results. Where are your lows & highs? Why have they occurred?
- 2. Check your 80/20. Which 20% of customers brought in 80% of your results? Are you focusing on the right areas?
- 3. Segment your products. Which customer brought what product categories? What’s missing? Where are the opportunities?
- 4. Adapt your value. How can you extend your offerings? Ask your best customers what new offering they want to see?
- 5. Business attribution. Which business streams are you likely to lose this year? Sales territories decrease 15-20% each year. What are your plans to replace this?
- 6. Success factors. What are the common ingredients when you win business? Make a list and use these as a check list to qualify new opportunities.
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7. Think before selling the latest. Existing customers buying a new offerings is 8 times easier than finding new customers to sell the latest technology.
- 8. Proposal possums. Which proposals were deferred last year? Requalify the original 'need'. You may find new opprotunities have re-appeared.
- 9. Territory GAP. What conditions will affect your results this year? Attribute -5% or + 5% of last year's total for changes you predict in following categories:
PESTEL (Political, Economic, Social, Technological, Ecological & Legal).